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PENGARUH BRAND LOVE TERHADAP BRAND AUTHENTICITY, BRAND IMAGE, CONTINUOUS PURC…
HATI, SRI RAHAYU HIJRAHKALYANA, AZARINE NURFAIRUZ

Tingginya tingkat persaingan antar brand fashion pada era globalisasi di Indonesia menyebabkan entitas bisnis harus menemukan keunggulan kompetitif, salah satunya melalui strategi branding. Tesis i…

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Call Number
7502

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