WHO`S AFRAID OF BIG BLUE?: HOW COMPANIES ARE CHALLENGING IBM-AND WINNING
Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer g…
- Edition
- -
- Call Number
- 338.7 MCK w
THE REGIS TOUCH: NEW MARKETING STRATEGIES FOR UNCERTAIN TIMES
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan
- Edition
- -
- Call Number
- 658.8 MCK r
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