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MARKETING STRATEGY AND COMPETITIVE POSITIONING
HOOLEY, GRAHAMNICOULAUD, BRIGITTERUDD, JOHNLEE, NICK

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategie…

Edition
7th. ed.
Call Number
658.802 HOE m 7th
Availability13
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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