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PENGARUH PERCEIVED VALUE TERHADAP CO-BRAND EQUITY, CO-BRAND PREFERENCE, DAN C…
SOBARI, NURDINPURWANTO, HARYO PRABOWO SIGIT

Tesis ini membahas pengaruh Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance intention pada Industri Fashion Aliran Streetwear di Indonesia. Penelitian yang berbentuk …

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Call Number
6980

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