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PERAN GREEN BRAND IMAGES, GREEN TRUST, DAN GREEN PERCEIVED VALUE DALAM MEMEDI…
SOBARI, NURDINSANJIWO, ZANETA ZAKIRENA

Tesis ini bertujuan untuk menganalisis peran Green Brand Image, Green Trust, dan Green Perceived Value (GPV) sebagai mediator antara Corporate Social Responsibility (CSR) dan respons konsumen yang …

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7794

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