The new edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presen…
Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry…
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students an…
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the …