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LOYALITAS NASABAH DIGITAL BANKING: PERAN USER JOURNEY DAN CUSTOMER EXPERIENCE…

ADIWIJAYA, KARTO YUSDASANI, KHOIRIYAH NURUL

Penelitian ini bertujuan untuk menganalisis peran user journey dan customer experience dalam memengaruhi loyalitas nasabah dalam konteks layanan digital banking, dengan studi kasus pada Bank MAS. M…

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Call Number: 7691

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