Data klaim asuransi kesehatan pada prakteknya memiliki karakter nominal klaim yang tidak selalu sama dengan manfaat yang tertera di polis, sehingga membuat nilai klaimnya menjadi fluktuatif dan men…
One of the major expense in airline industry comes from fuel cost. An airline tries to manage the impact of fuel price fluctuation by performing operational and financial hedging. Using the airline…
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, …
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, …
The book that shows how to get the job done and deliver results . . . whether you're running an entire company or in your first management job Larry Bossidy is one of the world's most acclaimed CEO…
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brand week as "the dean o…
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his …
Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to bo…
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entre…
Quantitative Analysis for Management will help you develop a real-world understanding of business analytics, quantitative methods, and management science. With this practical approach, you'll get a…