MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE

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MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE

KELLER, KEVIN LANE - Personal Name; KOTLER, PHILIP - Personal Name; ANG, SWEE HOON - Personal Name; LEONG, SIEW MENG - Personal Name; TAN, CHIN TIONG - Personal Name;

The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.

Availability

10013107	658.8095 KOT m 6th	RLC MM (Rak Buku Umum)	Available
10013104	658.8095 KOT m 6th (1)	RLC MM (Rak Buku Umum)	Available
10013105	658.8095 KOT m 6th (2)	RLC MM (Rak Buku Umum)	Available
10013106	658.8095 KOT m 6th (3)	RLC MM (Rak Buku Umum)	Available

Detail Information

Series Title: -
Statement of Responsibility: Philip Kotler
Call Number: 658.8095 KOT m 6th
Publisher: Jurong : Pearson., 2012
Collation: xxviii, 874p. : ill ; 28cm.
Language: English
ISBN/ISSN: 978-981-06-8797-7
Classification: 658.8095
Content Type: -
Edition: 6th. ed.
Subject(s): Business
Management
Buku Umum
Marketing
Marketing Management
Specific Detail Info: -

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