MARKETING IN THE PUBLIC SECTOR: A ROADMAP FOR IMPROVED PERFORMANCE
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the wor…
- Edition
- -
- Call Number
- 352.748 KOT m
MARKETING MANAGEMENT: GLOBAL EDITION
The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Manag…
- Edition
- 16th. ed.
- Call Number
- 658.8 KOT m 16th
BRAND ACTIVISM: FROM PURPOSE TO ACTION
“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives wor…
- Edition
- 2nd. ed.
- Call Number
- 658.8 SAR b
MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …
- Edition
- 6th. ed.
- Call Number
- 658.8095 KOT m 6th
MARKETING MANAGEMENT: INTERNATIONAL EDITION
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …
- Edition
- 11th. ed.
- Call Number
- 658.8 KOT m 11th
MARKETING MANAGEMENT: GLOBAL EDITION
The 15th edition of Marketing Management is a landmark entry in the long successful history of the market leader. with the 15th edition, great care was taken to provide an introductory guide to mar…
- Edition
- 15th. ed
- Call Number
- 658.8 KOT m 15th ge
MARKETING MANAGEMENT: GLOBAL EDITION
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Managerial Orientatio…
- Edition
- 14th. Ed
- Call Number
- 658.8 KOT m 14th ge
MARKETING MANAGEMENT: INTERNATIONAL EDITION
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about M…
- Edition
- 13th. Ed
- Call Number
- 658.8 KOT m 13th
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