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BRAND ACTIVISM: FROM PURPOSE TO ACTION
KOTLER, PHILIPSARKAR, CHRISTIAN

“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives wor…

Edition
2nd. ed.
Call Number
658.8 SAR b
Availability1
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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