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MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE
KELLER, KEVIN LANEKOTLER, PHILIPANG, SWEE HOONLEONG, SIEW MENGTAN, CHIN TIONG

The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …

Edition
6th. ed.
Call Number
658.8095 KOT m 6th

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