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SERVICES MARKETING IN ASIA: MANAGING PEOPLE, TECHNOLOGY, AND STRATEGY

This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case studies and extensive readings that cover many countries in Asia, including China, Hong Kong, India, Indonesia, Malaysia, Taiwan, The Philippines, Singapore and Thailand. All of the major topics in services marketing are covered, and recent developments such as the impact of the Internet, CRM and Six Sigma on services marketing are also included. Due to its readable, updated and substantive form, this book will be a valuable addition to the teaching and learning of services marketing and will also be of interest to practitioners of services marketing.

Availability
10007464658.8095 LOV sRLC MM (Rak Buku Umum)Available
10007465658.8095 LOV s (1)RLC MM (Rak Buku Umum)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8095 LOV s
Publisher
Jurong : Prentice Hall.,
Collation
xxi, 705 p. : ill ; 24cm.
Language
English
ISBN/ISSN
0-13-060566-2
Classification
658.8095
Content Type
-
Edition
1st. ed.
Subject(s)
Strategy
Buku Wajib
Management
Marketing
Service Marketing
Asia
Specific Detail Info
-
Other version/related

No other version available

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