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MARKETING MANAGEMENT: GLOBAL EDITION

The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts.

Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll be armed with the knowledge and tools to succeed in the new market environment around you.

PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT
Defining Marketing for the New Realities
Marketing Planning and Management
PART 2: UNDERSTANDING THE MARKET
Analyzing Consumer Markets
Analyzing Business Markets
Conducting Marketing Research

PART 3: DEVELOPING A WINNING MARKETING STRATEGY

Availability
10001777658.8 KOT m 16thRLC MM (Rak Buku Wajib)Available
10001778658.8 KOT m 16th (1)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 KOT m 16th
Publisher
Essex : Pearson.,
Collation
605 p. : ill ; 28 cm.
Language
English
ISBN/ISSN
978-1-292-40481-3
Classification
658.8
Content Type
-
Edition
16th. ed.
Subject(s)
Buku Wajib
Business Management
Marketing Management
Specific Detail Info
-
Other version/related

No other version available

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