Text

MARKETING IN THE PUBLIC SECTOR: A ROADMAP FOR IMPROVED PERFORMANCE

---

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

---

Availability

10001779

352.748 KOT m

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

-

Statement of Responsibility

Philip Kotler

Call Number

352.748 KOT m

Publisher

New Jersey : Wharton School Publishing., 2006

Collation

xv, 332 p. : ill ; 23 cm.

Language

English

ISBN/ISSN

0-13-187515-9

Classification

352.748

Content Type

-

Edition

-

Subject(s)

Buku Umum
Public Administration
Government Productivity
Citizen Participation
Administrative Agencies - Management

Specific Detail Info

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment