Image of PERAN PERCEIVED FINANCIAL HEALTH DAN PERCEIVED INNOVATIVENESS TERHADAP NIAT BERINVESTASI GEN Y DAN GEN Z : KASUS PADA PLATFORM EMAS DIGITAL SYARIAH DI NEGARA MAYORITAS MUSLIM

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PERAN PERCEIVED FINANCIAL HEALTH DAN PERCEIVED INNOVATIVENESS TERHADAP NIAT BERINVESTASI GEN Y DAN GEN Z : KASUS PADA PLATFORM EMAS DIGITAL SYARIAH DI NEGARA MAYORITAS MUSLIM

Berbagai pilihan investasi makin diminati oleh masyarakat Indonesia, investasi emas mencatat kinerja terbaik sepanjang 2024, hadirnya Platform emas digital syariah diharapkan menjadi solusi investasi modern. Penelitian ini menganalisis pengaruh perceived trust, perceived risk, perceived financials health, dan perceived innovativeness terhadap niat berinvestasi (intentions to use) melalui perceived ease of use, perceived usefulness, dan attitude. Analisa data menggunakan partial least squares structural equation model (PLS-SEM). Survei pada 533 Gen Y dan Z Muslim di Indonesia memberi petunjuk jika trust, financials health, dan innovativeness punya pengaruh signifikan terhadap attitude dan intentions to use, sementara perceived risk tidak punya pengaruh langsung terhadap niat berinvestasi. Penelitian ini memperkaya kerangka Extended TAM dan menawarkan rekomendasi bagi industri keuangan syariah untuk meningkatkan penerimaan Platform emas digital syariah.

Availability
300076177617RLC MM (Rak Tesis)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
7617
Publisher
Salemba, Jakarta : Magister Manajemen FEB UI.,
Collation
xiii, 153 p. : ill. ; 30 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
650
Content Type
-
Edition
-
Subject(s)
Tesis
Empirik
Manajemen Pemasaran
Perceived Trust
Perceived Risk
Gen Z
Gen Y
Intention to Invest
Sharia Finance
Digital Gold
Sharia Digital Gold Platform
Extended TAM
Perceived Financial Health
Specific Detail Info
-
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