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MARKETING RESEARCH: AN APPLIED ORIENTATION

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

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10008299658.83 MAL m 5th (2)RLC MM (Rak Buku Umum)Available
10001831658.83 MAL m 5th (1)RLC MM (Rak Buku Umum)Available
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Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.83 MAL m 5th
Publisher
New Jersey : Pearson Prentice all.,
Collation
xxvi, 783p. : ill ; 27cm.
Language
English
ISBN/ISSN
0-13-227917-7
Classification
658.83
Content Type
-
Edition
5th. ed.
Subject(s)
Business
Buku Umum
Marketing
Market Research
Design
Specific Detail Info
-
Other version/related

No other version available

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