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MARKETING: REAL PEOPLE, REAL CHOICES: GLOBAL EDITION

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Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.

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Availability

10001878

658.8 SOL m 11th

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

Michael R. Solomon

Call Number

658.8 SOL m 11th

Publisher

Harlow : Pearson Education Limited., 2023

Collation

650 p. : ill. ; 28 cm.

Language

English

ISBN/ISSN

978-1-292-43438-4

Classification

658.8

Content Type

-

Edition

11th. ed.

Subject(s)

Buku Wajib
Business
Business Education
Marketing
Economics

Specific Detail Info

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Other version/related

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