THE GREEN RESORT DEVELOPMENT OF ALILA VILLAS ULUWATU TO SUPPORT ECOTOURISM BUSINESS

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THE GREEN RESORT DEVELOPMENT OF ALILA VILLAS ULUWATU TO SUPPORT ECOTOURISM BUSINESS

DEWI, LAKSMI ANDAM - Personal Name; BALQIAH, TENGKU EZNI - Personal Name;

Hospitality business today become one of the fastest growing business to support tourism, hence it is viewed by the competition. The objective of this research is to develop marketing plan and marketing strategy for Alila Villas Uluwatu to support ecotourism in Bali. The marketing planning process for service industry consist of goal setting, situation review, strategy formulation, and implementation. In marketing ecotourism products such as resort and hotel, marketing strategy is designed to deliver the feeling of enjoying way of living through experiences. Analysis of competitors and customers are conducted to define positioning. The propose segmenting, targeting, and positioning of the villa become a basis to establish marketing strategy. The marketing strategy applied through the marketing mix.

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30004365 4365 RLC MM (Server RLC) Available

Detail Information

Series Title: Tesis
Statement of Responsibility: Laksmi Andam Dewi
Call Number: 4365
Publisher: Salemba, Jakarta : Magister Manajemen FEB UI., 2013
Collation: in processus
Language: English
ISBN/ISSN: -
Classification: 650
Content Type: text
Edition: -
Subject(s): Tesis
Marketing Plan
Marketing Strategy
Service Marketing
International Business Management
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