Image of PERCEIVED VALUE AND INTENTION TO ADOPT SOCIAL MEDIA AS INFORMATION AND EDUCATION MEDIA (ANALYSIS OF INDONESIA STOCK EXCHANGE’S SOCIAL MEDIA)

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PERCEIVED VALUE AND INTENTION TO ADOPT SOCIAL MEDIA AS INFORMATION AND EDUCATION MEDIA (ANALYSIS OF INDONESIA STOCK EXCHANGE’S SOCIAL MEDIA)

The research obejective is to examine the perceived value in using IDX’s Social Media before they consider adopting it. This research targeted social media user who not yet follow IDX Social Media and collect the data using online questionnaire in a month. The sampling method is using purposive sampling approach, for people who not yet following IDX Social Media and the number of sample is 161 respondent. The analysis method of this research is using multiple regression, mediated regression, and path analysis. This research indicates that perceived usefulness and monetary value significantly influenced overall perceived value and overall perceived value significantly influenced intention to adopt. This research also proved that there is a partially mediating role of overall perceived value between perceived usefulness, monetary, and social value variables in influencing intention to adopt. This result shows that mediated by overall perceived value, intention to adopt IDX Social Media is indirectly influenced by perceived usefulness value, perceived monetary value, and perceived social value. Furthermore, this research also found that perceived usefulness value, perceived monetary value, and perceived social value directly influence intention to adopt IDX Social Media as information and education media.

Availability
300053455345RLC MM (Server RLC)Available
Detail Information
Series Title
Tesis
Statement of Responsibility
Call Number
5345
Publisher
Salemba, Jakarta : Magister Manajemen FEB UI.,
Collation
xv, 113 p. : ill. ; 30 cm.
Language
English
ISBN/ISSN
-
Classification
650
Content Type
text
Edition
-
Subject(s)
Tesis
Social Media
International Business Management
Overall Perceived Value
Perceived Usefulness Value
Perceived Monetary Value
Perceived Social Value
Intention to Adopt
Specific Detail Info
-
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