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DETERMINANTS OF MIGRATION TO ISLAMIC BANKING AMONG GEN Y AND GEN Z IN INDONESIA

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The aim of this research is to explore the determinants that influence people’s intention to migrate to Islamic banking, especially among Gen-Y and Gen-Z in Indonesia. Reports show both generations have dominated the Indonesia’s population and become a potential market for Islamic banking industry. This research mainly focuses to examine the
influence of Attitude, Subjective Norms, Perceived Behavioral Control, and Religiosity, and Afterlife Beliefs toward Intention to migrate to Islamic banking service in the context of the Theory of Planned Behavior (TPB). Religiosity and Afterlife Beliefs are proposed as additional variables on the TPB because reports show Indonesian youths are very
concern about religion and faith compared to the global trend. This research used Structural Equation Modelling (SEM) and involves 371 respondents from Gen-Y and Gen-Z who have conventional bank account. The result shows Perceived Behavioral Control is the strongest predictor towards Intention to migrate to Islamic banking both for Gen-Y and Gen-Z. This result is expected to help Islamic banking industry practitioners to understand about the Indonesian youth’s mindset and in turn provide them the best Islamic financial solution.

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Availability

30006563

6563

RLC MM (Server RLC)

Available

Detail Information

Series Title

Tesis

Statement of Responsibility

Akhsin Muamar

Call Number

6563

Publisher

Salemba, Jakarta : Magister Manajemen FEB UI., 2022

Collation

xii, 78 p. : ill. ; 30 cm.

Language

English

ISBN/ISSN

-

Classification

650

Content Type

text

Edition

-

Subject(s)

Tesis
Empirik
MBI Dual Degree
Gen Z
Islamic Banking
Intention to Migrate
Gen Y
2022

Specific Detail Info

-

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