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GENERAL MOTORS' GLOBAL STRATEGY

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This case examines General Motors' (GM) global strategy. From a manufacturing presence in 34 countries in 2007 to only eight countries in 2020, GM has dramatically changed its global strategy. GM has withdrawn from many regions and countries, including Europe, India, Australia, and Indonesia. Many assembly plants have been closed and sales are now heavily concentrated in the United States. Was GM retreating to its profit sanctuary in the United States and giving up on global business? How would GM's strategy fare against more global competitors such as Toyota, Volkswagen, and growing Chinese companies like Geely and Great Wall?

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Availability

CSTB0593

CSTB0593

RLC MM (Server RLC)

Available

Detail Information

Series Title

Case Study

Statement of Responsibility

Andrew C. Inkpen

Call Number

CSTB0593

Publisher

Boston : Harvard Business Publishing., 2020

Collation

20 p. ; 936 kb.

Language

English

ISBN/ISSN

TB0593-PDF-ENG

Classification

658

Content Type

PDF File

Edition

-

Subject(s)

Strategy
Manajemen Stratejik
Case Study
Globalization

Specific Detail Info

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