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MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION

An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

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Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.83 MAL m 7th
Publisher
Harlow : Pearson.,
Collation
882 p. : ill. ; 27 cm.
Language
English
ISBN/ISSN
978-1-292-26563-6
Classification
658.83
Content Type
-
Edition
7th. ed.
Subject(s)
Buku Wajib
Marketing Research
Methodology
Specific Detail Info
-
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No other version available

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