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SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.

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10013179658.8 ZEI s 7thRLC MM (Rak Buku Wajib)Available
10013180658.8 ZEI s 7th (1)RLC MM (Rak Buku Wajib)Available
10013181658.8 ZEI s 7th (2)RLC MM (Rak Buku Wajib)Available
10013182658.8 ZEI s 7th (3)RLC MM (Rak Buku Wajib)Available
10010776658.8 ZEI s 7th (4)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 ZEI s 7th
Publisher
New York : McGraw-Hill.,
Collation
xxviii, 514 p. : ill. ; 25 cm.
Language
English
ISBN/ISSN
978-1-260-08352-1
Classification
658.8
Content Type
-
Edition
7th. ed.
Subject(s)
Buku Wajib
Marketing
Marketing - Management
Service Marketing
Specific Detail Info
-
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