Image of NEW PRODUCTS MANAGEMENT

Text

NEW PRODUCTS MANAGEMENT

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Availability
10013200658.575 CRA n 11thRLC MM (Rak Buku Wajib)Available
10013201658.575 CRA n 11th (1)RLC MM (Rak Buku Wajib)Available
10013202658.575 CRA n 11th (2)RLC MM (Rak Buku Wajib)Available
10013203658.575 CRA n 11th (3)RLC MM (Rak Buku Wajib)Available
10013204658.575 CRA n 11th (4)RLC MM (Rak Buku Wajib)Available
10013205658.575 CRA n 11th (5)RLC MM (Rak Buku Wajib)Available
10013476658.575 CRA n 11th (6)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.575 CRA n 11th
Publisher
New York : McGraw-Hill.,
Collation
xx, 587 p. : ill. ; 23 cm.
Language
English
ISBN/ISSN
978-1-259-25434-5
Classification
658.575
Content Type
-
Edition
11th. ed.
Subject(s)
Buku Wajib
Business
Strategic Business Planning
Management
Commerce
Production
Specific Detail Info
-
Other version/related

No other version available

File Attachment
No Data
Comments
You must be logged in to post a comment