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BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Availability
10010423658.8 DWY b 4thRLC MM (Rak Buku Wajib)Available
10010424658.8 DWY b 4th (1)RLC MM (Rak Buku Wajib)Available
10010425658.8 DWY b 4th (2)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 DWY b 4th
Publisher
New York : McGraw-Hill.,
Collation
xxv, 678 p. : ill ; 25cm
Language
English
ISBN/ISSN
987-007-126343-6
Classification
658.8
Content Type
-
Edition
4th. Ed
Subject(s)
Buku Wajib
Business Marketing
Business Communication
Business
Marketing - Management
Specific Detail Info
-
Other version/related

No other version available

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