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MARKETING MANAGEMENT: GLOBAL EDITION

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This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Managerial Orientation. This book focuses on the major decisions marketing managers and top management face in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities. Analytical Approach. This book presents a framework for analyzing recurrent problems in marketing management. Cases and examples illustrate effective marketing principles, strategies, and practices. Multidisciplinary Perspective. This book draws on the rich findings of various scientific disciplines - economics, behavioral science, management theory, and mathematics - for fundamental concepts and tools. Universal Applications. This book applies marketing thinking to the complete spectrum of marketing: products and services, consumer and business markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and intermediary businesses, and low- and high-tech industries. Comprehensive and Balanced Coverage.This book covers all the topics an informed marketing manager needs to understand to carry out strategic, tactical, and administrative marketing. Instruction Through Examples: provision of rich, in-depth examples from Canadian companies and organizations as well as organizations from around the world allow students to by seeing marketing management techniques brought to life as they are employed in the everyday practice of today's leading organizations.

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Availability

10012693	658.8 KOT m 14th ge	RLC MM (Rak Buku Wajib)	Available
10012963	658.8 KOT m 14th ge (1)	RLC MM (Rak Buku Wajib)	Available
10012964	658.8 KOT m 14th ge (2)	RLC MM (Rak Buku Wajib)	Available
10012965	658.8 KOT m 14th ge (3)	RLC MM (Rak Buku Wajib)	Available
10012966	658.8 KOT m 14th ge (4)	RLC MM (Rak Buku Wajib)	Available

Detail Information

Series Title

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Statement of Responsibility

Philip Kotler

Call Number

658.8 KOT m 14th ge

Publisher

Harlow : Pearson., 2012

Collation

131 p. : ill ; 27cm

Language

English

ISBN/ISSN

978-0-273-75336-0

Classification

658.8

Content Type

-

Edition

14th. Ed

Subject(s)

Buku Wajib
Business Marketing
Management
Marketing
Marketing Management

Specific Detail Info

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Other version/related

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