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MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions.

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Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.83 MAL m 6th
Publisher
New Jersey : Pearson.,
Collation
929 p. : ill ; 27cm
Language
English
ISBN/ISSN
978-0-13-609423-4
Classification
658.83
Content Type
-
Edition
6th. Ed
Subject(s)
Buku Wajib
Marketing
Marketing Research
Specific Detail Info
-
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No other version available

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