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MARKETING MANAGEMENT: INTERNATIONAL EDITION

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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about Marketing Management, Business Plan, Managing Communication and others. The thirteenth edition builds on the fundamental strengths of past editions that collectively distinguish it from all other marketing management texts: Managerial Orientation, Analytical Approach, Multidisciplinary Perspective, Universal Applications and Comprehensive and Balanced Coverage. Other features include new concepts, examples, guidelines, and developments as detailed in the following pages.

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Availability

10012134

658.8 KOT m 13th

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

Philip Kotler

Call Number

658.8 KOT m 13th

Publisher

New Jersey : Pearson., 2009

Collation

816 p. : ill ; 27cm

Language

English

ISBN/ISSN

978-0-13-135797-6

Classification

658.8

Content Type

-

Edition

13th. Ed

Subject(s)

Buku Wajib
Marketing
Marketing Management

Specific Detail Info

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