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MARKETING MANAGEMENT: GLOBAL EDITION

The 15th edition of Marketing Management is a landmark entry in the long successful history of the market leader. with the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces-globalization, technology and social responsibility-were identified as critical to the success of modern marketing programs. These three topics are evident all through the text.

Availability
10010731658.8 KOT m 15th geRLC MM (Rak Buku Wajib)Available
10010732658.8 KOT m 15th ge (1)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 KOT m 15th ge
Publisher
Harlow : Pearson.,
Collation
136 p. : ill ; 28cm
Language
English
ISBN/ISSN
978-1-292-09262-1
Classification
658.8
Content Type
-
Edition
15th. ed
Subject(s)
Buku Wajib
Business Management
Marketing Management
Specific Detail Info
-
Other version/related

No other version available

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