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COGNITION AND RATIONALITY IN NEGOTIATION
The authors claim that the greatest opportunity to improve negotiation performance lies in focusing on decision-making activities. Deviation from rationality, cognitive errors, assumptions of accuracy, and general "noise" are all factors that may affect the decision-making process. Identifying the specific changes, stemming from individual behaviour, that are required to improve decision making, results in a more useful description of effective human decision behaviour
10001203 | 158.5 NEA c | RLC MM (Rak Buku Umum) | Available |
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