MARKETING MANAGEMENT: INTERNATIONAL EDITION

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of MARKETING MANAGEMENT: INTERNATIONAL EDITION

Text

MARKETING MANAGEMENT: INTERNATIONAL EDITION

KOTLER, PHILIP - Personal Name;

The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.

Availability

10002015 658.8 KOT m 11th RLC MM (Rak Buku Wajib) Available

Detail Information

Series Title: -
Statement of Responsibility: Philip Kotler
Call Number: 658.8 KOT m 11th
Publisher: New Jersey : Prentice Hall., 2003
Collation: xxix, 706 p. : ill. ; 25 cm.
Language: English
ISBN/ISSN: 0-13-0497150
Classification: 658.8
Content Type: -
Edition: 11th. ed.
Subject(s): Buku Wajib
Marketing
Marketing Management
Specific Detail Info: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment