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FACTORS INFLUENCING BUSINESS ANALYTICS ADOPTION IN ZIMBABWEAN COMPANIES

The advent of the Industry 4.0 economy has intensified the usage of Business Analytics (BA) as a strategic business tool, but the adoption rate is not equally spread across nations. This study investigated the factors influencing the intention to adopt BA in Zimbabwean companies using the Technology – Organization – Environment model (TOE) and the Technology – Acceptance- Model (TAM). A quantitative approach was used, and data was collected from 157 Zimbabwean companies from various sectors that have adopted or intend to adopt BA. A questionnaire was deployed for data collection and a convenient sampling method was used. Data was analysed using SPSS for descriptive analysis and PLS Structural Equation Modelling for model analysis. The results revealed that Perceived Relative Advantage, Compatibility, Top Management Support, Competitive Pressure and Government Regulations significantly influence the intention to adopt BA. However, Complexity, IT infrastructure and Organisational readiness were not supported. The results corroborate and support previous findings. This study adds value to the existing knowledge on BA adoption from a developing economy perspective. The fusion of TOE and TAM models on Zimbabwean companies’ intention to adopt BA was explored for the first time. The flexibility of the TOE model allows the use of IT Infrastructure, which was perceived to have a significant influence in the Zimbabwean context, though it was proved insignificant. Managers in Zimbabwe and those in a similar context may be enlightened on navigating the BA adoption and leveraging it for strategic value creation. Policymakers are encouraged to promote the adoption of BA by providing a supportive environment. Scholars may learn about the adoption of BA from a developing economy through a fused TOE–TAM model.

Availability
300073667366RLC MM (Rak Tesis)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
7366
Publisher
Salemba, Jakarta : Magister Manajemen FEB UI.,
Collation
xi, 122 p. : ill. ; 30 cm.
Language
English
ISBN/ISSN
-
Classification
650
Content Type
-
Edition
-
Subject(s)
Tesis
Manajemen Umum
Business Analytics
Technology Acceptance Model (TAM)
Adoption
TOE Model
Technology, Organization, Environment (TOE)
Zimbabwean Companies
Specific Detail Info
-
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