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MARKETING: REAL PEOPLE, REAL CHOICES

Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Availability
10009873658.8 SOL m (1)RLC MM (Rak Buku Umum)Currently On Loan (Due on2025-04-02)
10009872658.8 SOL mRLC MM (Rak Buku Umum)Available
10000910658.8 SOL m (2)RLC MM (Rak Buku Wajib)Available
10001783658.8 SOL m (3)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 SOL m
Publisher
New Jersey : Pearson Education.,
Collation
iii, 594p. : ill ; 28cm.
Language
English
ISBN/ISSN
0-13-249402-7
Classification
658.8
Content Type
-
Edition
7th. ed.
Subject(s)
Business
Buku Umum
Marketing
Economics
Specific Detail Info
-
Other version/related

No other version available

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