MANAGEMENT CONTROL SYSTEM: PERFORMANCE MEASUREMENT, EVALUATION AND INCENTIVES
Management Control Systems, 4th edition, by Kenneth A. Merchant, and Wim A. Van der Stede, is the market-leading text for management control and performance management studies. Using real-life exam…
- Edition
- 4th. Ed
- Call Number
- 658 MER m 4th
WHAT I DIDN`T LEARN IN BUSINESS SCHOOL: HOW STRATEGY WORKS IN THE REAL WORLD
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a st…
- Edition
- -
- Call Number
- 658.4012 BAR w
SEVEN STRATEGY QUESTIONS: A SIMPLE APPROACH FOR BETTER EXECUTION
To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that will enable your company to win in the marketplace. This means channeling resourc…
- Edition
- -
- Call Number
- 658.4012 SIM s
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT
Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online…
- Edition
- -
- Call Number
- 658.4063 OST v
CRAFTING AND EXECUTING STRATEGY: THE QUEST FOR COMPETITIVE ADVANTAGE: CONCEPT…
Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 17e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incor…
- Edition
- 17th, ed
- Call Number
- 658.4012 THO c 17th
STRATEGIC BRAND MANAGEMENT: BUILD MEASURING, AND MANAGING BRAND EQUITY: GLOBA…
For students, managers and senior executives studying Brand Management.Keller`s market leading strategic brand management book provides insights into profitable brand strategies by building, measur…
- Edition
- 4th. Ed
- Call Number
- 658.827 KEL s 4th
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
- Edition
- 5th. ed.
- Call Number
- 658.827 KEL s 5th
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