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STRATEGIC MARKETING
"Strategic Marketing 9/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed aroun…
- Edition
- 9th. ed.
- Call Number
- 658.8 CRA s 9th
UBER: COMPETING GLOBALLY
This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), …
- Edition
- -
- Call Number
- CS720404
THE RENAULT-NISSAN-MITSUBISHI STRATEGIC ALLIANCE: PAST ACCOMPLISHMENTS AND FU…
The 1999 strategic alliance between Renault and Nissan made this partnership the longest ever among large firms in the automotive industry. Together, the alliance partners are active in every impor…
- Edition
- -
- Call Number
- CSTB0571
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