Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at …
Crafting & Executing Strategy The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all o…
Present the full range of analytics -- from descriptive and predictive to prescriptive analytics -- with Camm/Cochran/Fry/Ohlmann's market-leading BUSINESS ANALYTICS, CENGAGE INTERNATIONAL EDITION …
Discover why Carbaugh's best-selling INTERNATIONAL ECONOMICS, 18E is a favorite among students of all backgrounds for its clear, concise presentation of international trade and finance theory. This…
Table of contents 1. The Fundamentals of Managerial Economics 2. Market Forces: Demand and Supply 3. Quantitative Demand Analysis 4. The Theory of Individual Behavior 5. The Production Pr…
Welcome to the sixth edition of 'Principle of Supply Chain Management : A Balanced Approach'. The practice of supply chain management has become widespread in all industries around the globe today,…
Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the subject. It equips you with a solid foundation in the principles…
Frank T. Rothaermel wrote Strategic Management from the ground up because the world has changed dramatically since January 2020. Events such as the COVID-19 pandemic, social justice movements, war,…
Dinamika ekonomi global yang terus berubah dan berkembang, dan menuntut profesi akuntan untuk mengambil peran strategis yang lebih besar. Ikatan Akuntan Indonesia (IAI) dalam hal ini menerbitkan…
Dinamika ekonomi global yang terus berubah dan berkembang, dan menuntut profesi akuntan untuk mengambil peran strategis yang lebih besar. Ikatan Akuntan Indonesia (IAI) dalam hal ini menerbitkan…