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ANALISIS PENGARUH CELEBRITY TRUST TERHADAP ADVERTISING CREDIBILITY , BRAND CR…
HANANTO, ARGARINALDI, MARELITA

Perkembangan yang pesat dalam industri kosmetika di Indonesia memicu persaingan antar perusahaan. Strategi pemasaran menggunakan endorsemen selebritas merupakan salah satu strategi yang kerap digun…

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Call Number
6978
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PENGARUH PERCEIVED VALUE TERHADAP CO-BRAND EQUITY, CO-BRAND PREFERENCE, DAN C…
SOBARI, NURDINPURWANTO, HARYO PRABOWO SIGIT

Tesis ini membahas pengaruh Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance intention pada Industri Fashion Aliran Streetwear di Indonesia. Penelitian yang berbentuk …

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Call Number
6980
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DAMPAK GREEN MARKETING MIX, GREEN IMAGE, GREEN SATISFACTION, DAN GREEN TRUST …
ALVERSIA, YESHIKAPUTRI, SYAVIRA USMAN

Penelitian ini bertujuan untuk menguji pengaruh strategi green marketing mix, green image, green satisfaction, dan green trust pada green customer loyalty di pasar green cosmetics lokal Indonesia. …

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Call Number
6898
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ANALISIS PENGARUH RISIKO LIKUIDITAS TERHADAP KINERJA PROFITABILITAS PERBANKAN: STUDI EMPIRIS PERBANKAN INDONESIA PERIODE TAHUN 2002-2015
SITORUS, RUDY
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STRATEGI PEMASARAN PT X STUDI KASUS PADA INDUSTRI FARMASI VENTERINER.
HERAWATY, SUSAN - SOEROSO
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STRATEGI PEMASARAN PENERBANGAN DOMESTIK PT GARUDA INDONESIA.
RAHADI, EDI - ZORAWAR - AFDHAL, A. FUAD
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STRATEGI ENTRY MODE PERUSAHAAN JASA SEISMIK (STUDI KASUS: PT. ELNUSA GEOSAINS)
TRIAS, NOVYANTO KUNCORO - WAHYUNI, SARI
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PENGEMBANGAN POLA DASAR DESAIN GRAFIS UNTUK PROMOSI PADA PROQ
SAMOSIR, EDWARD PETRUS
RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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