WHAT I DIDN`T LEARN IN BUSINESS SCHOOL: HOW STRATEGY WORKS IN THE REAL WORLD
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a st…
- Edition
- -
- Call Number
- 658.4012 BAR w
SMART BIG MOVES: THE STORY BEHIND STRATEGIC BREAKTHROUGHS
No company, however successful, can coast happily along forever doing more of the same. In today?s fast-moving business world products can become obsolete almost as soon as they hit the shelves; to…
- Edition
- -
- Call Number
- 658.4012 STR s
AIRPORT PLANNING & MANAGEMENT
"The definitive, up-to-date guide to airport planning and management. Fully revised, updated, and reorganized to reflect the latest advances in the aviation industry, Airport Planning and Managemen…
- Edition
- 6th. Ed
- Call Number
- 387.736068 YOU a 6th
STRATEGIC BRAND MANAGEMENT: BUILD MEASURING, AND MANAGING BRAND EQUITY: GLOBA…
For students, managers and senior executives studying Brand Management.Keller`s market leading strategic brand management book provides insights into profitable brand strategies by building, measur…
- Edition
- 4th. Ed
- Call Number
- 658.827 KEL s 4th
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
- Edition
- 5th. ed.
- Call Number
- 658.827 KEL s 5th
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of mark…
- Edition
- 10th. ed
- Call Number
- 658.575 CRA n 10th
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of ma…
- Edition
- 11th. ed.
- Call Number
- 658.575 CRA n 11th
THE EXECUTION PREMIUM: LINKING STRATEGY TO OPERATIONS FOR COMPETITIVE ADVANTAGE
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting thei…
- Edition
- -
- Call Number
- 658.4012 KAP e
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography