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DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRAC…
CHAFFEY, DAVE

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression…

Edition
6th. ed.
Call Number
658.872 CHA d 6th
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NEURAL NETWORKS IN FINANCE: GAINING PREDICTIVE EDGE IN THE MARKET
MCNELIS, PAUL D.

This book explores the intuitive appeal of neural networks and the genetic algorithm in finance. It demonstrates how neural networks used in combination with evolutionary computation outperform cla…

Edition
-
Call Number
332.0285 MCN n
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THE MIS: MANAGERS APPRAISAL GUIDE: PRACTICAL GUIDELINES AND FORMS FOR EVALUAT…
LYON, LOCKWOODGLUCKSON, FRED

A personnel appraisal guide to help MIS managers, project leaders, or chief information officers monitor, evaluate, and improve the daily performance of their data processing personnel. Includes re…

Edition
-
Call Number
004.0683 LYO m
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ESSENTIALS OF INFORMATION PROCESSING
FLOYD, NANCY A.

The growth and development of computers has affected almost every aspect of our lives. Consequently, the student taking an introductory information pro- cessing course today may be majoring in comp…

Edition
3rd Edition
Call Number
004.1 FLO e 3rd
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DATABASE MANAGEMENT
AWAD, ELIAS M.GOTTERER, MALCOLM H.

In this book, you will find a plentitude of examples and scenarios addressing the roles and applications of database systems in business. The material is highly readable and simplifies complex conc…

Edition
-
Call Number
005.74 AWA d
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OBJECT-ORIENTED ANALYSIS
YOURDON, EDWARDCOAD, PETER

This guide to object-oriented analysis has been updated to reflect recent advances in this still-evolving methodology. New material includes updated terminology and notation, finding classes and ob…

Edition
-
Call Number
620.0011 COA o
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THE INFORMATION TECHNOLOGY REVOLUTION
FORESTER, TOM

One of those rare books on information technology and its social Implications that is both informative and fun to read. New Scientist A complete course on information technology and its impact o…

Edition
-
Call Number
303.4 FOR i
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MANAGING THE STRUCTURED TECHNIQUES
YOURDON, EDWARD

New edition of a standard work on structured programming focuses on strategies for developing high-quality systems in the 1990s and beyond. Discusses structured design, analysis, and walkthroughs. …

Edition
4th Edition
Call Number
001.6 YOU m 4th
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EXPERT SYSTEMS IN ECONOMICS, BANKING AND MANAGEMENT
PAU, L. F.MOTIWALLA, J.PAO, Y. H.TEH, H. H.

The contents of the book are Part I: Applications. Survey. Finance. Economics. Services. Planning and Scheduling. Production Planning. Marketing. Organizational Strategies. Part II: Techniques a…

Edition
-
Call Number
330.0285 PAU e
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PENGARUH ALTRUISM, BIOSPHERIC DAN EGOISTIC VALUES SERTA PRODUCT QUALITY DAN PRODUCT UNIQUENESS PADA INTENSI PEMBELIAN ENERGY-EFFICIENT HOME APPLIANCES DENGAN PENERAPAN TEORI TPB-SOR
SOBARI, NURDIN - RASTIKA, BERTHA
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EVALUASI EFEKTIFITAS IKLAN TELEVISI TABUNGAN BANK "X"
ASSAURI, SOFJAN - MULYANDARI, SRI
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STRATEGI PEMASARAN MOBIL SEDAN BMW UNTUK MEMANTAPKAN POSISINYA DALAM INDUSTRI OTOMOTIF DI INDONESIA
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PERAN EDUKASI PELANGGAN TERHADAP LOYALITAS PELANGGAN MELALUI CUSTOMER SATISFACTION, E-WOM DAN PERCEIVED SWITCHING COST PADA PERBANKAN DIGITAL DI INDONESIA
KURNIAWAN, JEFRY HARTANTO - LUPIYOADI, RAMBAT
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ANALISIS FAKTOR YANG BERPENGARUH DAN KEPUASAN TERHADAP PEMILIHAN MEREK SEDAN OTOMATIK SEBAGAI SARANA TRANSPORTASI SEHARI-HARI
SUGIHENDI - AFIFF, ADI ZAKARIA
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