STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
- Edition
- 5th. ed.
- Call Number
- 658.827 KEL s 5th
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of mark…
- Edition
- 10th. ed
- Call Number
- 658.575 CRA n 10th
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of ma…
- Edition
- 11th. ed.
- Call Number
- 658.575 CRA n 11th
THE EXECUTION PREMIUM: LINKING STRATEGY TO OPERATIONS FOR COMPETITIVE ADVANTAGE
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting thei…
- Edition
- -
- Call Number
- 658.4012 KAP e
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