VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT
Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online…
- Edition
- -
- Call Number
- 658.4063 OST v
CRAFTING AND EXECUTING STRATEGY: THE QUEST FOR COMPETITIVE ADVANTAGE: CONCEPT…
Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 17e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incor…
- Edition
- 17th, ed
- Call Number
- 658.4012 THO c 17th
STRATEGIC BRAND MANAGEMENT: BUILD MEASURING, AND MANAGING BRAND EQUITY: GLOBA…
For students, managers and senior executives studying Brand Management.Keller`s market leading strategic brand management book provides insights into profitable brand strategies by building, measur…
- Edition
- 4th. Ed
- Call Number
- 658.827 KEL s 4th
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
- Edition
- 5th. ed.
- Call Number
- 658.827 KEL s 5th
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