Widely regarded as the most innovative, successful biotech firm ever, Amgen led its industry in revenue and sales growth in 2007. Top magazines including Fortune and Industry Week have repeatedly n…
The Making of Harcourt General describes the transformation of a small movie-theater proprietorship, formed in the early days of the industry, into a major diversified firm with businesses in publi…
International Student Edition of Managerial Economics & Business Strategy 9th edition by Michael Baye and Jeff Prince. It will not come with online access code. Online Access code (if required by y…
Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer g…
Has all the information needed to start your own business. Contained here are the best new dealership, distributorship, license arrangement, and part-time investment ideas available. After reviewin…
Traces the life of Norris, the founder of Control Data Corporation, looks at how the company has grown and developed, and analyzes Norris's unique business philosophy
Today, Microsoft commands the high ground of the infomation superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the un…
He was one of the most inspirational role models of all time. Thrown into poverty at age four, Konosuke Matsushita (Mat-SOSH-ta) struggled with the early deaths of family members, an apprenticeship…
In Financial Risk Taking, trader and psychologist Mike Elvin explores the complex relationship between human behaviour patterns and the markets, offering the reader a context in which to assess the…
America's fastest-growing cutting-edge companies, high-technology businesses, have been celebrated and popularized but not well understood. This comprehensive examination of high-technology busines…