Martin Pring is one of the most respected names in the field of technical analysis. He has written several successful books for McGraw-Hill and speaks worldwide at seminars and conferences on techn…
Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry…
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the …
Analyzing the Data Applicable to Business. This book is the gold standard for learning how to use Microsoft Excel® in business statistics, helping students gain the understanding they need to be s…
The seventh edition of Statistics for Managers Using Microsoft® Excel focuses on making statistics even more relevant to the business world today. Students are encouraged to see the relevance of s…
Build valuable skills that are in high demand in today businesses with BUSINESS ANALYTICS, 4E. You master the full range of analytics as you strengthen your descriptive, predictive and prescriptive…
The fourth edition of this popular book by Jessica Utts develops statistical literacy and critical thinking through real-world applications, with an emphasis on ideas, not calculations. This text f…
A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysi…
Statistical Techniques in Business and Economics, 18e is a best seller, originally published in 1967 to provide students majoring in management, marketing, finance, accounting, economics, and other…
Analyze the data, see the business relevance. Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft Excel as a tool for analysis and presents statistical …