STRATEGIC MARKETING
"Strategic Marketing 9/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed aroun…
- Edition
- 9th. ed.
- Call Number
- 658.8 CRA s 9th
CONSUMER BEHAVIOR: BUYING, HAVING, BEING
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especia…
- Edition
- 12th. ed.
- Call Number
- 658.8342 SOL c 12th
CONSUMER BEHAVIOR: BUYING, HAVING, BEING: GLOBAL EDITION
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Edition
- 12th. ed. (Global Edition)
- Call Number
- 658.8342 SOL c 12th ge
UBER: COMPETING GLOBALLY
This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), …
- Edition
- -
- Call Number
- CS720404
TRIPADVISOR: AN ITINERARY FOR GROWTH
In 2019, TripAdvisor was one of the best known online travel brands and for nearly 20 years founder and CEO Steve Kaufer had steered TripAdvisor to growth and profitability, but recently the compan…
- Edition
- -
- Call Number
- CS820039
APPLE IN CHINA AND INDIA
The Apple in China and India case explores the competitive challenges faced by a global company in two large emerging markets - China and India. Specifically, in these two large emerging markets, A…
- Edition
- -
- Call Number
- CSBAB492
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