ENTREPRENEURSHIP
Entrepreneurship by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students…
- Edition
- 10th. ed
- Call Number
- 658.42 HIS e 10th
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fi…
- Edition
- 15th. ed
- Call Number
- 658.5 JAC o 15th
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and for…
- Edition
- 12th. Ed
- Call Number
- 658.8 KER s 12th
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and foremost, a skill. And since all skills are learned through pra…
- Edition
- 13th. Ed
- Call Number
- 658.8 KER s 13th
ETHICS FOR THE INSURANCE PROFESSIONAL
Ethics for the Insurance Professional teaches the broad parameters of a life insurance agent's ethical responsibilities. It details the agent's responsibility to the insurer, to policyowners, and t…
- Edition
- 3rd. ed.
- Call Number
- 174.9368 ETH - 3rd
GLOBAL MARKETING: GLOBAL EDITION
Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach o…
- Edition
- 9th. Ed
- Call Number
- 658.848 KEE g 9th ge
BUSINESS ETHICS NOW
Business Ethics Now 4e by Andrew W. Ghillyer provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather tha…
- Edition
- 4th. Ed
- Call Number
- 174.4 GHI b 4th
MANAGERIAL ECONOMICS & BUSINESS STRATEGY
Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th…
- Edition
- 10th. ed.
- Call Number
- 338.5 BAY m 10th
BUSINESS ETHICS NOW
Business Ethics Now 4e by Andrew W. Ghillyer provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather tha…
- Edition
- 4th. Ed
- Call Number
- 174.4 GHI b 4th
STRATEGIC MARKETING
Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many c…
- Edition
- 8th. ed.
- Call Number
- 658.8 CRA s 8th
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