STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and foremost, a skill. And since all skills are learned through pra…
- Edition
- 13th. Ed
- Call Number
- 658.8 KER s 13th
ETHICS FOR THE INSURANCE PROFESSIONAL
Ethics for the Insurance Professional teaches the broad parameters of a life insurance agent's ethical responsibilities. It details the agent's responsibility to the insurer, to policyowners, and t…
- Edition
- 3rd. ed.
- Call Number
- 174.9368 ETH - 3rd
GLOBAL MARKETING: GLOBAL EDITION
Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach o…
- Edition
- 9th. Ed
- Call Number
- 658.848 KEE g 9th ge
BUSINESS ETHICS NOW
Business Ethics Now 4e by Andrew W. Ghillyer provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather tha…
- Edition
- 4th. Ed
- Call Number
- 174.4 GHI b 4th
MANAGERIAL ECONOMICS & BUSINESS STRATEGY
Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th…
- Edition
- 10th. ed.
- Call Number
- 338.5 BAY m 10th
BUSINESS ETHICS NOW
Business Ethics Now 4e by Andrew W. Ghillyer provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather tha…
- Edition
- 4th. Ed
- Call Number
- 174.4 GHI b 4th
STRATEGIC MARKETING
Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many c…
- Edition
- 8th. ed.
- Call Number
- 658.8 CRA s 8th
BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hand…
- Edition
- 4th. Ed
- Call Number
- 658.8 DWY b 4th
BUSINESS ETHICS NOW
Bussines Ethic now 5th Edition is the books about How we function when ethical challenges arrive in our "real" lives is the framework from Andrew Ghillyer's. This application-based text takes the …
- Edition
- 5th. Ed
- Call Number
- 174.4 GHI b 5th
BUSINESS ESSENTIALS: GLOBAL EDITION
Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics,…
- Edition
- 10th. ed
- Call Number
- 650 EBE b 10th ge
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography