BUSINESS MARKETING MANAGEMENT: B2B
BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing …
- Edition
- 9th. Ed
- Call Number
- 658.8 HUT b
BUSINESS MARKETING MANAGEMENT: B2B
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today…
- Edition
- 11th. Ed
- Call Number
- 658.8 HUT b 11th
BUSINESS MARKETING MANAGEMENT : B2B
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today…
- Edition
- 12th. Ed
- Call Number
- 658.804 HUT b 12th
BUSINESS RESEARCH METHODS
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the …
- Edition
- 9th. Ed
- Call Number
- 658.0072 COO b 9th
INTERNATIONAL FINANCIAL MANAGEMENT: INTERNATIONAL EDITION
An approach that blends theory and practice with real-world data analysis. International Financial Management seamlesslyblends theory with the analysis of data, examples, and practical case situati…
- Edition
- 2nd. Ed
- Call Number
- 658.1599 BEK i 2nd ie
BUSINESS ESSENTIALS: GLOBAL EDTION
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting,…
- Edition
- 9th. ed.
- Call Number
- 658 EBE b 9th ge
OPERATIONS STRATEGY: COMPETING IN THE 21ST CENTURY
Operations Strategy: Competing in the 21st Century addresses the basic decisions leaders of operations must address: vertical integration, capacity, facilities, process technology, information tech…
- Edition
- 1st. ed
- Call Number
- 658 BEC o
STRATEGIC MANAGEMENT
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empir…
- Edition
- 5th. ed.
- Call Number
- 658.4012 ROT s 5th
ORGANIZATIONAL BEHAVIOR: A PRACTICAL. PROBLEM-SOLVING APPROACH
Kinicki, Organizational Behavior 3e develops students' problem-solving skills through a unique, consistent, integrated 3-step Problem-Solving Approach that lets them immediately put research-based …
- Edition
- 3rd. ed.
- Call Number
- 658.001
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of ma…
- Edition
- 11th. ed.
- Call Number
- 658.575 CRA n 11th
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