MERGERS, ACQUISITIONS, AND OTHER RESTRUCTUTING ACTIVITIES: AN INTEGRATED APPR…
Mergers, Acquisitions, and Other Restructuring Activities: An Integrated Approach to Process, Tools, Cases, and Solutions, Ninth Edition, is the most current, comprehensive and cutting-edge text on…
- Edition
- 9th. Ed
- Call Number
- 658.16 DeP m 9th
THE THEORY OF INTEREST
The third edition of The Theory of Interest is significantly revised and expanded from previous editions. The text covers the basic mathematical theory of interest as traditionally developed. The b…
- Edition
- 3rd. ed.
- Call Number
- 332.8 KEL t 3rd
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The…
- Edition
- 9th. Ed
- Call Number
- 659.1 BEL a 9th
ADVERTISING AND PROMOTION: AN UNTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Bel…
- Edition
- 11th. Ed
- Call Number
- 659.1 BEL a 11th
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertisi…
- Edition
- 10th. ed
- Call Number
- 659.1 BEL a 10th
GLOBAL MARKETING: GLOBAL EDITION
Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach o…
- Edition
- 9th. Ed
- Call Number
- 658.848 KEE g 9th ge
BUSINESS ETHICS NOW
Business Ethics Now 4e by Andrew W. Ghillyer provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather tha…
- Edition
- 4th. Ed
- Call Number
- 174.4 GHI b 4th
BUSINESS ETHICS NOW
Business Ethics Now 4e by Andrew W. Ghillyer provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather tha…
- Edition
- 4th. Ed
- Call Number
- 174.4 GHI b 4th
STRATEGIC MARKETING
Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many c…
- Edition
- 8th. ed.
- Call Number
- 658.8 CRA s 8th
BUSINESS ETHICS NOW
Bussines Ethic now 5th Edition is the books about How we function when ethical challenges arrive in our "real" lives is the framework from Andrew Ghillyer's. This application-based text takes the …
- Edition
- 5th. Ed
- Call Number
- 174.4 GHI b 5th
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