EFFECTIVE MARKETING COMMUNICATION: THE SECRETS OF SUCCESS
1. Centering Marketing Communications 2. Improving Campaign Planning 3. Organizing the Creation of Advertisements 4. Making Support Literature Work 5. Understanding Audio-Visual Support.. 6. P…
- Edition
- -
- Call Number
- 659 WRE e
MEDIA, MARKETS, AND DEMOCRACY
Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The …
- Edition
- -
- Call Number
- 302.23 BAK m
MILLION DOLLAR CONSULTING: THE PROFESSIONAL`S GUIDE TO GROWING A PRACTICE
This timely how-to-do-it guide helps consultants master the diverse skills needed to market and grow a successful practice. It breaks down each aspect-from setting fees and acquiring personnel to i…
- Edition
- -
- Call Number
- 001.0688 WEI m
THE INSIDER'S GUIDE TO DEMOGRAPHIC KNOW-HOW: EVERYTHING YOU NEED TO FIND, ANA…
The contents of the book are 1 Introduction 2 How, When, and Why to Use Demographics 3 The 1990 Cencus 4 Federal Government Sources 5 Private Sources 6 Academic, Industry, and Nonprofit Sourc…
- Edition
- 2nd. ed.
- Call Number
- 658.8 CRI i 2nd
INFLUENCE: SCIENCE AND PRACTICE
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those…
- Edition
- 4th Edition
- Call Number
- 153.852 CIA i 4th
INFORMATICS IN EUROPE: PREPARING FOR THE GLOBAL MARKET
A survey of the European information industry in the run up to the single market and beyond, this volume aims to serve as a guide to businesses of all sizes, to increase their understanding of the …
- Edition
- -
- Call Number
- 020.52094 NOR i
THE BUSINESS OF SOFTWARE: WHAT EVERY MANAGER, PROGRAMMER, AND ENTERPRENEUR MU…
The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows…
- Edition
- -
- Call Number
- 005.3068 CUS t
CULTURAL TRANSFORMATION: NINE FACTORS FOR IMPROVING THE SOUL OF YOUR BUSINESS
Provides an overview of organizational culture and identifies the nine key factors of a best-practice organization with a culture geared towards total quality. The text gives a method of measuremen…
- Edition
- -
- Call Number
- 658.401 CAR c
MANAJEMEN BISNIS PEMASARAN
Setiap organisasi perusahaan akan selalu berupaya agar usaha organisasi perusahaannya dapat terus berkembang secara berkesinambungan. Upaya tersebut hanya mungkin dapat dicapai apabila perusahaan d…
- Edition
- -
- Call Number
- 658.810 ASS m
THE INFLUENCE OF SOCIAL MEDIA ON INTERNATIONAL STUDENTS' HIGHER EDUCATION CHOICE
International student mobility has shown a positive trend in the past decade. The competition among higher education institution is now more open and global. Social media makes it possible for high…
- Edition
- -
- Call Number
- 6082
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